According to this report, there are over 202,725 contractor businesses within the U.S. So how do you get your contractor business to stand out from the other 202,724?
Without the right marketing methods, finding customers and turning them into sales becomes a challenge.
People are looking for your services, though. With these 10 construction marketing ideas, you can connect with homeowners in your area. You just need to hammer out your strategy, first.
Pave the road for business success with these ten contractor marketing tips!
1. A Fast, User Friendly Website
When you want to know or find something, where’s the first place you look?
Chances are it’s not a dictionary or the YellowPages. Today, people pull out their cell phones and hit the web for answers. That includes finding a contractor to fix their problems.
Without a quickly loading website, you’re missing out on customers.
To optimize your website for user experience (UX), you need:
- Fast page loading: No one wants to wait for a website to load
- Mobile-friendly design: Allowing mobile users to interact with your website. Nothing is more frustrating than using a website on your mobile device that isn’t designed for smaller screens!
- Security: People expect companies to protect their confidential information. Make sure your website is secure!
- Functionality: This includes proper structure and SEO
In most cases, your website makes the first impression between your company and a customer. It’s also essential for many of these contractor marketing tips.
As the foundation of your entire marketing campaign, your website can give your campaign support and strength.
Without the right tools, however, it can cause everything to crumble.
2. SEO Content
Awesome; you have your website up and running.
Now you’re probably wondering why the traffic is so low.
Once you have your website up, you need SEO to actually get people there. Search engine optimization helps websites rank higher on search engines like Google. That way, people see your website when they search for local contractors.
Most people don’t bother scrolling past the first page on Google.
That means you need a strong SEO strategy to rank above competitors.
To make the most of your SEO strategy, you need:
- A keyword strategy
- Unique, industry-relevant content
- A consistent posting schedule
- Image optimization
The first step helps you determine what people are searching. That way, you can write website content that’s relevant to those searches. This helps you match your content to search intent.
Google prioritizes content that’s made for customers. Once you hit the top of the page, you’re boosting brand awareness and authority, too!
After all, people are more likely to trust a website at the top than one on the 20th page of Google.
It’s not enough to upload a blog post. Effective contractor marketing requires consistency and optimization (often).
Then you to hit the top of the page!
Need help with this? We suggest hiring a good local SEO company that knows your service area. Working with a reputable local digital marketing company can help ensure you have a rock-solid SEO strategy.
3. PPC Advertising
If your organic SEO leads aren’t enough, PPC (pay-per-click) and SEO go hand-in-hand.
PPC allows you to pay for a spot at the top of a search page. These paid ads can help you generate fast results. They also boost your brand’s visibility and relevance.
The more often people click on your PPC ads, the more website traffic you get.
Website traffic factors into your SEO ranking. That means better PPC results could improve your SEO results, too.
Like SEO, PPC relies on keyword research to work. Your ads can display based on this list of keywords (such as “contractor business near me”). You can also display ads based on your target audience.
Let’s say your customers are all visiting a specific showroom. You can display your ads to these website visitors as part of your contractor marketing strategy.
Now you’re bringing in contractor leads from people most likely to become paying customers!
Need help with this? PPC advertising can get very involved, just like the SEO tips, if you need assistance, we suggest finding a local digital marketing business that can assist you in setting up a PPC campaign for your business the right way. The last thing you want to do is burn through advertising money and a reputable local company can help you target customers efficiently.
4. Rank Locally
Have you ever run a location-based search, only for a map to display on Google?
Those are all the local company listings in your area. These listings are also known as Google’s local pack.
Ranking in the local pack is a part of your SEO strategy. To achieve this ranking:
- Create/claim a Google My Business listing
- Optimize the listing with your contact information
- Optimize your website content for local searches
- Get reviews on Google My Business
Don’t forget to claim your business on local directories, too. These include:
Make sure your contact information (name, phone number, address) is consistent on each one. That’s how Google, and all other listing sites will verify your listing.
5. Social Media
Start spreading the news! Social media marketing allows you to generate a buzz about your construction company.
It can even attract people to your website.
Determine where your customers are. Then, prioritize that social media platform.
You should also add your social media links to your website and marketing materials. That way, your accounts are easy to find and your customers can find and follow you easier.
6. Video Marketing
70 percent of marketers say video produces more conversions than any other type of content. Videos can also help you:
- Communicate your brand
- Improve engagement
- Differentiate your construction company
Adding video content to your website can grab a visitor’s attention. Just make sure to keep it short and sweet.
7. Email Marketing
Once leads start rolling in, email marketing allows you to retain these leads.
Make sure you get a program in place to capture emails from your site and begin creating a list of email addresses. That way, you stay in front of potential and existing customers even weeks after they subscribe.
This improves brand awareness and brings people back to your website weeks, months, or even over a year after they initially visited your site!
8. Reputation Management
If you have happy customers, hand them the mic! Positive online reviews can help you generate more business. As part of your contractor marketing strategy, it also supports your SEO.
Reviews show curious customers you know your stuff.
This can be achieved by simply asking them for an online review on your Facebook page or Google listing.
9. Track It
Once it’s all up and running, track your progress.
Measure website traffic, SEO and PPC rankings, and conversion rates. Measuring leads and revenue can help you determine what’s working.
This data will tell you what isn’t working, too.
A free program to track and analyze your web traffic is Google Analytics. This is something that your webmaster or IT employees may need to install and set-up for you.
Once Analytics is installed you can dive into where your traffic is coming from, what your visitors are looking at, and see what they’re interested in.
10. Optimize It
These construction marketing strategies aren’t one-and-done deals! Instead, use these methods to continuously optimize your campaigns.
That way, your marketing strategies can work FOR YOU to help you attract new leads and get new jobs and leads!
Nailed It: 10 Smart Contractor Marketing Strategies
Build your construction company up with these ten smart contractor marketing strategies.
If you need help implementing these digital marketing tips, we suggest finding a local reputable digital marketing agency that is experienced in working with companies in your area.
Finding a local digital marketing company will allow you to focus on the things you need to get done day-to-day, while being confident that your online presence is being managed by a professional!
Bring your customers in to a whole new showroom experience once they’re ready to build!
Show your customers a new view by exploring our beautiful 7,000 square foot window and door showroom in Middletown, PA.
The Pro Gallery Showroom is designed for you (the contractor) to show your customers all of the products available for their homes.